Google Analytics vs Matomo

Is Matomo a good alternative to Google Analytics? Here’s what you need to know.

Matomo

Free

Privacy-focused web analytics. Google Analytics alternative.

Matomo is the leading open-source web analytics platform. Full ownership of your data with no sampling. Heatmaps, session recordings, A/B testing, and funnels. Self-host for free or use the managed cloud. GDPR-compliant.

Visit Matomo → View Full Listing

Why switch from Google Analytics?

Indie pricing — no enterprise markup or per-seat fees
Direct maker support — talk to the person who built it
Transparent & open — many indie tools are open-source
No vendor lock-in — own your data, export anytime

Other Google Analytics Alternatives

Google Analytics vs Plausible Analytics Google Analytics vs Simple Analytics Google Analytics vs Fathom Analytics Google Analytics vs Umami Google Analytics vs Pirsch

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