Buttondown vs EmailOctopus

The best way to start, grow, and run your newsletter

Buttondown is a small, elegant newsletter tool for writers and indie makers who want a focused, no-bloat experience. It strips away the complexity of Mailchimp and lets you focus on writing great emails and growing your audience. Grown entirely through word-of-mouth since 2017.

Email marketing that does more for less

EmailOctopus is an affordable email marketing platform offering campaigns, automations, and landing pages at a fraction of Mailchimp's price. Built because existing tools were too expensive for small businesses. Bootstrapped to over $3M ARR with no investors.